Agile Scrum Untuk Platform E-Commerce UMKM Kuliner : Studi Kasus Toko Anafi Kota Ternate

Abstract

Anafi's shop is currently experiencing a decline in sales during the pandemic until now, causing the store to experience losses. For this reason, a system is needed that can help promote and sell products online and offline in order to attract customers, as well as make service to customers more efficient, namely with an e-commerce platform. The purpose of this research is to design a website-based e-commerce system to help business continuity and sales at Anafi Stores, Ternate City. This research uses the Agile Scrum method because it involves many teams of both programmers and Agile Scrum masters. The Agile Scrum method with a research framework will work in a more structured and systematic manner. Sprint activities with the Agile Scrum method accelerate the research process according to the time and needs that have been identified. The e-commerce system at Anafi’s shop was developed into a website as a medium for promoting products and providing customer service. One of the e-commerce services is the development of product management features in the system, so that the products entered can be changed according to the needs of the store based on product availability. The MSME e-commerce platform is expected to be developed further such as adopting blockchain concepts or technology to make it easier to transact digitally.